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Customer Viewpoint Ratings and Reviews

 

Who leaves ratings and reviews?

Ratings and reviews are provided by customers who have either purchased a vehicle or visited a dealership for service.

How are ratings and reviews collected?

Customers are invited to participate in a survey administered by MaritzCX, an independent, third-party supplier.

Can dealerships edit or remove reviews?

No. Ford personnel and/or dealership personnel cannot modify or remove reviews.

Are reviews modified or monitored before being published?

MaritzCX moderates public reviews to ensure they contain content that meet Review guidelines, such as:

‣ No Profanity or inappropriate defamatory remarks

‣ Fraud

‣ No Personal Identifying information (e.g., customer phone number or email)

‣ No Competitor references (e.g., another brand or dealership)

‣ Dangerous behavior (e.g. threatening to harm employees or others)

‣ Lack of adequate text (e.g., symbols, emoji’s and random letters)

Reviews on the product and not the customer’s Sales or Service experience

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