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tough capability smart power

meaning of tough redefined. forever.

Yesterday’s meaning of tough — heavy strength — has changed forever with high-strength, military-grade, aluminum alloy replacing conventional steel in the cab/bed of the stronger yet lighter Ford F-150. Not aluminum in the household sense, but heat-treated and hardened aluminum alloy — the same high-grade 6000-series used in big military and industrial applications. This bold concept took shape with advanced computer-aided design technology, followed by F-150 prototypes subjected to over 10 million cumulative miles of torturous testing on Ford proving grounds and in real world jobs.



  • meaning of tough redefined. forever.


  • high-strength, military-grade, aluminum-alloy body


  • fully boxed high-strength steel frame


  • f-150 off-road


  • f-150 raptor


  • meaning of tough redefined. forever.


  • high-strength, military-grade, aluminum-alloy body


  • fully boxed high-strength steel frame


  • f-150 off-road


  • f-150 raptor


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